Fullenrich Review 2026: Complete Guide for Sales Teams

What is Fullenrich?

Fullenrich is a data enrichment platform that uses a waterfall methodology to maximize contact data coverage by querying multiple data providers sequentially until information is found. Founded in 2022 and based in the United States, Fullenrich addresses one of the most persistent challenges in B2B prospecting: no single data provider has complete coverage, forcing teams to either accept coverage gaps or manually piece together data from multiple sources.

The platform's core innovation is its unified waterfall approach. Instead of subscribing to Apollo, ZoomInfo, Hunter, Clearbit, and other providers separately, teams use Fullenrich as a single interface that automatically queries over 15 data sources in optimal sequence. If the first provider doesn't have an email address, Fullenrich instantly tries the second, then the third, until data is found or all sources are exhausted.

This approach typically achieves email enrichment rates of 85 to 95 percent compared to 60 to 70 percent from single providers. The difference of 25 to 30 percentage points translates directly to larger prospect lists, more outreach opportunities, and ultimately more pipeline. For teams running high-volume outbound campaigns, this coverage improvement can be transformational.

Fullenrich serves B2B sales teams, growth marketers, recruiters, and lead generation agencies that need maximum data coverage without the complexity of managing multiple provider relationships. The platform is particularly popular among SMBs and mid-market companies that want Clay-like enrichment capabilities without the steep learning curve.

Unlike comprehensive workflow platforms like Clay that offer data manipulation, AI agents, and complex automations, Fullenrich focuses exclusively on data enrichment. This narrower scope results in a simpler, more accessible tool that teams can implement quickly and start seeing value within hours rather than weeks.

Key Features

Waterfall Enrichment Across 15+ Data Providers

Fullenrich's waterfall engine is the platform's defining feature. The system queries data providers in intelligent sequences optimized for speed, cost, and accuracy. When enriching an email address, Fullenrich might try Apollo first, then Hunter, then Snov.io, then Dropcontact, continuing until a verified email is found.

The order of providers is algorithmically determined based on historical success rates for different segments. For technology companies, the waterfall might prioritize certain providers; for healthcare organizations, a different sequence may perform better. This optimization happens automatically based on millions of enrichment requests.

The platform supports enrichment for multiple data types: business emails, personal emails, phone numbers (mobile and direct dial), LinkedIn profiles, company information, job titles, and more. Each data type has its own optimized waterfall, maximizing the likelihood of finding complete prospect records.

Speed is impressive despite the sequential querying. Most enrichments complete within 2 to 4 seconds, as Fullenrich uses parallel processing where possible and maintains cached results for frequently requested contacts. The user experience feels instant for most practical purposes.

Email Verification and Validation

Finding email addresses is only valuable if they're accurate and deliverable. Fullenrich includes built-in email verification that checks syntax, domain validity, mailbox existence, and deliverability risk before returning results.

The verification process filters out role-based emails (like info@ or sales@), catch-all addresses that may not reach individuals, and disposable email domains. This cleaning ensures that enriched data meets quality standards for outbound campaigns.

Verification confidence scores help teams prioritize contacts. Emails marked as "verified" have gone through comprehensive validation and are highly likely to deliver. Emails marked as "probable" are syntactically valid but couldn't be fully verified. This transparency allows teams to segment lists based on confidence levels.

Users report email bounce rates of 3 to 7 percent when using Fullenrich's verified emails, compared to 10 to 20 percent bounce rates common with single-provider data. This improved accuracy protects sender reputation and increases effective reach.

Bulk Enrichment and API Access

Fullenrich supports both individual enrichment through a web interface and bulk enrichment for large datasets. Users can upload CSV files with hundreds or thousands of records and receive enriched results within minutes.

The bulk enrichment interface provides progress tracking, error handling, and quality metrics. After processing, teams can download enriched CSVs with new data columns appended to original records, maintaining data structure and making integration with existing workflows straightforward.

For teams with technical resources, Fullenrich offers a RESTful API that enables programmatic enrichment. The API supports real-time enrichment for web forms, CRM automation, and custom applications. Documentation is clear with code examples in multiple languages.

API rate limits are generous, supporting high-volume use cases. Enterprise customers can request increased limits or dedicated infrastructure for mission-critical applications. Most teams find the standard API tier sufficient for typical sales and marketing volumes.

LinkedIn Profile Enrichment

Fullenrich can enrich from LinkedIn profile URLs to email addresses and phone numbers, and vice versa. This bidirectional capability is valuable for teams doing LinkedIn prospecting who need contact information for outreach beyond the platform.

When provided with a LinkedIn URL, Fullenrich searches its connected data providers to find associated email addresses, phone numbers, and additional profile details. The success rate varies by provider coverage but typically ranges from 70 to 85 percent for profiles of professionals at mid-to-large companies.

The reverse enrichment (finding LinkedIn profiles from email addresses or names) is equally useful for research, competitive intelligence, and candidate sourcing. Recruiters particularly value this capability for building complete candidate profiles.

Integration with CRMs and Tools

Fullenrich integrates with major CRMs including HubSpot, Salesforce, and Pipedrive, allowing automated enrichment of new contacts as they enter your system. These native integrations support field mapping, automated workflows, and bidirectional data sync.

For other tools, Fullenrich connects via Zapier and Make (formerly Integromat), enabling workflow automation without custom development. Common automation include enriching form submissions, updating CRM records nightly, and triggering outreach sequences when complete contact data is available.

The Chrome extension allows enrichment while browsing LinkedIn, company websites, or web directories. Users can highlight contact information on any webpage, click the extension, and receive enriched data within seconds. This real-time enrichment streamlines manual prospecting workflows.

Pricing and Plans

Fullenrich uses a credit-based pricing model where different enrichment types consume different credit amounts. Pricing is transparent and published on the website, a refreshing contrast to many competitors that require sales conversations. Here's the current structure as of 2026:

Free Plan

• 50 credits per month
• Access to waterfall enrichment
• Email and phone enrichment
• Basic integrations
• Community support
• Best for: Testing the platform, very low-volume needs

Starter Plan ($49 per month)

• 1,000 credits per month
• All enrichment types included
• Bulk upload (up to 1,000 records)
• API access with standard rate limits
• Email support
• Best for: Individual users, small teams, or consultants

Growth Plan ($149 per month)

• 5,000 credits per month
• Priority enrichment processing
• Bulk upload (up to 10,000 records)
• Increased API rate limits
• Priority email support
• Best for: Growing SDR teams (3 to 10 people)

Pro Plan ($399 per month)

• 15,000 credits per month
• Advanced enrichment features
• Bulk upload (up to 50,000 records)
• Premium API rate limits
• CRM integrations included
• Priority support with faster response times
• Best for: Established sales teams (10 to 30 people)

Enterprise Plan (custom pricing)

• Custom credit volumes (50,000+ per month)
• Dedicated account manager
• Custom integrations and API infrastructure
• SLA guarantees
• Advanced security features including SSO
• Best for: Large organizations with high-volume needs

Understanding Credit Costs

Different enrichment types consume different credit amounts:

• Basic email enrichment: 1 credit
• Email with verification: 1 credit
• Phone number (mobile): 2 credits
• Phone number (direct dial): 3 credits
• LinkedIn profile enrichment: 1 credit
• Full contact enrichment (email + phone + LinkedIn): 5 credits

A typical prospect enrichment including email and phone consumes 3 to 4 credits. This means the Growth plan (5,000 credits) supports approximately 1,250 to 1,650 fully enriched contacts per month.

Value Analysis

Fullenrich's pricing is significantly more accessible than enterprise alternatives and competitive with other enrichment tools. The transparent credit-based model makes costs predictable, unlike usage-based pricing that can surprise teams with unexpected bills.

Compared to subscribing to multiple data providers separately (Apollo at $99, Hunter at $49, ZoomInfo at hundreds per month), Fullenrich often provides better coverage at lower total cost. The consolidation value alone justifies the investment for many teams.

Who Should Use Fullenrich?

Ideal Customer Profile

Perfect Fit:

• B2B sales teams running high-volume outbound campaigns
• Growth marketing teams building targeted account lists
• Lead generation agencies serving multiple clients
• Recruiting firms needing comprehensive candidate contact data
• Sales operations teams managing data quality across CRM systems

Company Stage:

• Bootstrapped startups to mid-market companies
• Teams with 5 to 50 people doing prospecting or outreach
• Organizations prioritizing data coverage over workflow complexity
• Companies currently using or considering multiple data providers

Use Case Examples:

• Enriching inbound leads with phone numbers for faster follow-up
• Building comprehensive prospect lists for outbound campaigns
• Finding contact information for LinkedIn prospects
• Maintaining CRM data quality through automated enrichment
• Supplementing primary data provider with additional sources

When NOT to Use Fullenrich

Poor Fit:

• Teams needing data manipulation and workflow automation (consider Clay)
• Very early-stage founders with fewer than 100 prospects monthly
• Organizations requiring only basic enrichment (single provider may suffice)
• Teams that need intent data, technographics, or advanced firmographics (consider ZoomInfo or 6sense)
• Companies in highly regulated industries requiring specific vendor certifications

Pros and Cons

Pros

Superior Data Coverage: Fullenrich's waterfall approach delivers 85 to 95 percent enrichment rates compared to 60 to 70 percent from single providers. This 25 to 30 percentage point improvement translates to significantly larger prospect lists and more outreach opportunities. For teams where every additional contact matters, this coverage advantage alone justifies the investment. Users consistently report finding emails and phone numbers that individual providers couldn't locate.

Simple and Fast Implementation: Unlike complex platforms that require weeks of setup and training, teams can start enriching with Fullenrich within 30 minutes of signup. The interface is intuitive, documentation is clear, and common use cases work out of the box. This simplicity is valuable for teams without dedicated sales operations resources or technical expertise. Many users report being fully productive within their first day.

Transparent and Predictable Pricing: Published pricing with clear credit costs eliminates the frustration of opaque quotes and sales negotiations. Teams can accurately forecast costs based on prospecting volume and budget accordingly. The credit-based model ensures costs scale with usage rather than requiring large upfront commitments. This transparency is particularly appreciated by smaller teams and agencies managing tight budgets.

Better Email Deliverability: Built-in verification reduces bounce rates to 3 to 7 percent compared to 10 to 20 percent common with unverified data. This improved accuracy protects sender reputation, ensures messages reach prospects, and maintains email infrastructure health. For high-volume senders, deliverability improvements directly impact pipeline generation and ROI.

Flexible Integration Options: Native CRM integrations, Zapier and Make connectors, API access, and Chrome extension provide multiple ways to incorporate Fullenrich into existing workflows. Teams can choose the integration approach that fits their technical capabilities and use cases. This flexibility ensures Fullenrich complements rather than disrupts established processes.

Excellent Value for Volume Users: For teams enriching thousands of contacts monthly, Fullenrich's coverage improvement and cost consolidation often provide better ROI than multiple single-provider subscriptions. The economic value becomes more compelling as volume increases, making Fullenrich particularly attractive for agencies and high-volume sales teams.

Cons

Limited Workflow Automation: Fullenrich focuses exclusively on data enrichment without the workflow manipulation, AI agents, and complex automations available in platforms like Clay. Teams needing data transformation, conditional logic, or sophisticated workflows will need to supplement Fullenrich with additional tools or use Clay instead despite its steeper learning curve.

No Proprietary Database: Fullenrich aggregates existing providers rather than maintaining its own database. Coverage and quality are dependent on underlying providers, meaning Fullenrich inherits their limitations. If all connected providers lack data for niche markets or specific geographies, Fullenrich cannot magically produce it. The platform is a powerful aggregation layer but not a comprehensive solution for every data challenge.

Credit Consumption Can Add Up: Heavy users of premium enrichments (phone numbers, full contact profiles) can burn through credits quickly. Teams with very high volumes may find costs escalating toward enterprise pricing tiers. Careful monitoring and optimization of enrichment strategies is necessary to maintain cost efficiency at scale.

Less Mature Than Established Players: As a relatively young company founded in 2022, Fullenrich lacks the track record, extensive integrations, and enterprise features of longer-established platforms. Large organizations may prefer proven vendors with longer operating histories, compliance certifications, and reference customers in their industry.

Fullenrich vs Alternatives

Fullenrich vs Clay

Clay and Fullenrich both offer waterfall enrichment but target different user profiles:

Scope:

• Clay: Comprehensive data workspace with enrichment, transformation, AI agents
• Fullenrich: Focused exclusively on data enrichment

Complexity:

• Clay: Steep learning curve, powerful for technical users
• Fullenrich: Simple and accessible, limited workflow capabilities

Pricing:

• Clay: $149 to $800+ per month depending on credits
• Fullenrich: $49 to $399+ per month for comparable enrichment volume

Best For:

• Clay: Teams needing data manipulation and complex workflows
• Fullenrich: Teams wanting maximum coverage with minimal complexity

Verdict: Choose Fullenrich if you primarily need email and phone enrichment without workflow complexity. Choose Clay if you need AI agents, data transformations, and sophisticated automations despite the steeper learning curve.

Fullenrich vs Bettercontact

Bettercontact is Fullenrich's most direct competitor, offering similar waterfall enrichment:

Data Sources:

• Fullenrich: 15+ providers in waterfall
• Bettercontact: 10+ providers in waterfall

Coverage:

• Both platforms achieve 85 to 95 percent enrichment rates
• Performance varies by segment and geography

Pricing:

• Very similar credit-based models
• Fullenrich slightly more transparent pricing
• Bettercontact occasionally offers better volume discounts

User Experience:

• Fullenrich: Slightly more polished interface
• Bettercontact: Comparable ease of use

Best For:

• Both are excellent choices for waterfall enrichment
• Decision often comes down to specific data provider preferences

Verdict: The platforms are highly comparable. Test both with your target segments to determine which provides better coverage for your specific use cases.

Fullenrich vs Apollo

Apollo takes a fundamentally different approach as an all-in-one platform:

Data Approach:

• Apollo: Proprietary database with 275 million contacts
• Fullenrich: Aggregates 15+ providers via waterfall

Coverage:

• Fullenrich: Typically 10 to 20 percent higher enrichment rates
• Apollo: Single-provider coverage around 70 percent

Features:

• Apollo: Includes sequences, dialer, CRM in one platform
• Fullenrich: Enrichment only, pairs with other tools

Pricing:

• Apollo: $49 to $119 per user per month for all features
• Fullenrich: $49 to $399 per month for enrichment only

Best For:

• Apollo: Teams wanting all-in-one simplicity
• Fullenrich: Teams prioritizing maximum data coverage

Verdict: Apollo is better for all-in-one simplicity and value. Fullenrich is better when data coverage is the primary concern and outreach tools are handled separately.

Getting Started Guide

Week 1: Setup and Initial Enrichment

Day 1: Account Creation and Configuration

1. Sign up for Fullenrich (Free or Starter plan to begin)
2. Complete account profile and preferences
3. Review available data sources and waterfall order
4. Connect any immediate integrations (CRM, Zapier)
5. Install Chrome extension if doing manual prospecting

Day 2-3: Test Enrichment Quality

1. Upload a test file with 50 to 100 contacts
2. Run enrichment for email addresses and phone numbers
3. Evaluate coverage rates for your target segments
4. Check email verification scores and phone accuracy
5. Compare results to your current data provider

Day 4-5: Process Optimization

1. Identify which enrichment types provide best ROI
2. Determine optimal credit allocation strategy
3. Set up any needed integrations with outreach tools
4. Create templates for recurring enrichment workflows
5. Document process for team members

Day 6-7: Production Rollout

1. Begin enriching production prospect lists
2. Monitor credit consumption against plan limits
3. Track enrichment quality metrics (coverage, accuracy)
4. Refine workflows based on initial results
5. Train additional team members if needed

Ongoing Best Practices

Data Quality Management:

• Re-enrich old records quarterly as contact information changes
• Verify bounced emails are removed from future enrichment
• Monitor verification scores and adjust quality thresholds
• Test phone number accuracy periodically
• Keep enrichment templates updated with current needs

Cost Optimization:

• Start with email-only enrichment before adding phone numbers
• Use verification scores to avoid wasting credits on low-confidence contacts
• Batch enrichment requests to maximize efficiency
• Review credit consumption patterns monthly
• Adjust plan tier as volume changes

Integration Maintenance:

• Regularly check CRM sync is functioning correctly
• Update field mappings when CRM structure changes
• Monitor API rate limits if using programmatic access
• Test automations periodically to catch issues early
• Keep integration credentials current

FAQ

Is Fullenrich worth it for small teams?

For teams enriching fewer than 500 contacts monthly, Fullenrich's Starter plan ($49 per month with 1,000 credits) can provide excellent value if data coverage is currently limiting prospecting efforts. The 25 to 30 percentage point improvement in enrichment rates often translates to significantly more outreach opportunities, potentially justifying the cost even for small teams. However, teams with very low volumes (under 100 contacts monthly) might find the Free plan sufficient or that a single data provider meets needs at lower cost. The value calculation depends on how much each additional enriched contact is worth in terms of potential pipeline. For teams where reaching the right prospects is business-critical, Fullenrich typically pays for itself through improved coverage.

How does Fullenrich integrate with popular CRMs?

Fullenrich offers native integrations with HubSpot, Salesforce, and Pipedrive that enable automated enrichment of contacts as they enter your CRM. Setup typically requires 15 to 30 minutes and supports bidirectional data sync and customizable field mapping. The integrations can be configured to automatically enrich new contacts, update existing records on a schedule, or trigger enrichment based on specific field changes. For other CRMs, Fullenrich connects via Zapier or Make, enabling workflow automation without custom development. The API also enables custom integrations for teams with technical resources. Most users report that integrations work reliably with minimal maintenance required after initial configuration.

What's the learning curve?

Fullenrich is designed for simplicity. Basic enrichment (uploading a CSV, enriching contacts, downloading results) can be learned in 15 to 30 minutes. Most users are fully productive within their first session. Advanced features like API usage, webhook integrations, and complex automations require more technical knowledge but are well-documented. Teams without dedicated sales operations resources typically achieve full proficiency within 2 to 3 days of regular use. The Chrome extension is immediately intuitive for anyone who has used browser extensions. Compared to platforms like Clay that require weeks to master, Fullenrich's learning curve is minimal.

Is there a free trial?

Fullenrich offers a free plan (not a trial) that provides 50 credits per month indefinitely. This is sufficient to enrich 12 to 50 contacts depending on enrichment types, allowing genuine evaluation of data quality and coverage for your target segments. The free plan includes access to all enrichment types and core features, though with volume limits. For teams wanting more comprehensive testing, the Starter plan ($49 per month with 1,000 credits) is accessible enough to serve as an extended paid trial. There's no long-term commitment, allowing teams to cancel after one month if results don't meet expectations.

Verdict

Fullenrich delivers on its core promise: maximizing B2B contact data coverage through intelligent waterfall enrichment across multiple providers. For sales teams, marketers, and agencies where data coverage directly impacts prospecting success, Fullenrich provides a compelling solution that balances capability with accessibility.

Choose Fullenrich if:

• Data coverage is currently limiting your prospecting efforts
• You're using or considering multiple data providers separately
• Simplicity and fast implementation are priorities
• Email deliverability and data accuracy are critical
• You need 85 to 95 percent enrichment rates rather than 60 to 70 percent

Look elsewhere if:

• You need workflow automation and data transformation (consider Clay)
• You want an all-in-one platform with sequences and dialer (consider Apollo)
• Your volumes are extremely low (under 100 contacts monthly)
• You require advanced firmographics or intent data (consider ZoomInfo)
• Complex enterprise features are mandatory (consider established vendors)

Fullenrich represents the emerging category of specialized enrichment tools that do one thing exceptionally well rather than attempting to be everything to everyone. For the right use cases, this focused approach delivers better results than more complex alternatives. The platform continues to add data providers and features while maintaining its core simplicity advantage.