What Act-On does
Act-On is agile marketing automation software that uses AI, segmentation, and analytics to create, measure, and optimize campaigns faster. It helps marketers launch impactful campaigns, improve lead management, and drive real business results.
Core capabilities
- Email marketing automation
- AI-powered analytics
- Lead generation journeys
Pricing
| Model | Paid |
|---|---|
| Observed pricing | From $900.00/mo · free trial |
Pricing read from the vendor’s public pages and re-checked each quarter. Seat minimums and annual commitments are excluded unless stated.
Who it fits
SMBs, Mid-market, Enterprise
How we classify it
Listed under Workflow Automation, Small Business Marketing. Verdicts are written from public pricing, documentation and hands-on trials — not from vendor briefings.
Miguel Santos leads software evaluations and founder operations research at Quota Engine. With 8+ years of hands-on experience auditing B2B sales stacks, CRM architectures, European business banking, and cross-border company setups across DACH and US markets, he tests tools against real operator workflows and verified vendor pricing.