What GroundTruth does
GroundTruth is an advertising platform that drives in-store visits and real business results using precise location targeting and audience insights.
Core capabilities
- Drive in-store visits
- audience targeting
- location and contextual targeting
Pricing
| Model | Paid |
|---|---|
| Observed pricing | free trial |
Pricing read from the vendor’s public pages and re-checked each quarter. Seat minimums and annual commitments are excluded unless stated.
Who it fits
Startups, SMBs, Mid-market
How we classify it
Listed under Verdicts are written from public pricing, documentation and hands-on trials — not from vendor briefings.
Miguel Santos leads software evaluations and founder operations research at Quota Engine. With 8+ years of hands-on experience auditing B2B sales stacks, CRM architectures, European business banking, and cross-border company setups across DACH and US markets, he tests tools against real operator workflows and verified vendor pricing.