Lariat specifications
- Pricing
- Free — Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies
- Best for
- Lariat is recommended for sales, revops, and marketing teams who sell to brick-and-mortar businesses and want to find th
- Category
- Revenue Intelligence & Analytics
- Key capabilities
- Find hidden decision-makersSearch using natural languageLaunch custom AI research agentsMap real business relationshipsLaser-accurate business classificationIndustry-specific data layers
- Website
- lariat.com
- Listing type
- Directory profile
What Lariat does
Lariat Lariat is an AI-powered sales tool designed to help businesses sell to brick-and-mortar locations. It stands out by finding 90% of decision-makers that traditional platforms typically miss, using data from offline sources like government filings and reviews. This makes prospecting faster and more accurate. The tool shines in situations where sellers struggle with outdated contact lists and disconnected info. It quickly qualifies leads, maps business relationships, and uncovers real buying signals, delivering actionable insights within hours of use. Lariat fits well with CRM and marketing stacks by enriching contact data and improving audience targeting for better pipeline results. It is not designed for purely online businesses or broad B2C markets, focusing exclusively on physical-location B2B sales. ▶
Core capabilities
- Find hidden decision-makers
- Search using natural language
- Launch custom AI research agents
- Map real business relationships
- Laser-accurate business classification
- Industry-specific data layers
Pricing
| Model | Free |
|---|---|
| Observed pricing | Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies |
Pricing read from the vendor’s public pages and re-checked each quarter. Seat minimums and annual commitments are excluded unless stated.
Who it fits
Lariat is recommended for sales, revops, and marketing teams who sell to brick-and-mortar businesses and want to find th
How we classify it
Listed under Revenue Intelligence & Analytics, Conversation Intelligence, Programmatic AD Automation. Verdicts are written from public pricing, documentation and hands-on trials — not from vendor briefings.
Henryk Wexel runs Quota Engine. He spent a decade selling B2B software and building outbound systems — as a founder, as a seller at Silverfort and Cradlepoint, and as the person on the hook for pipeline numbers. He writes the reviews here because he has bought, deployed, argued about and cancelled most of the tools in this index. Based in Palma de Mallorca.