Matomo specifications
- Pricing
- Free — Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies
- Best for
- Matomo is ideal for teams who want 100% accurate web and app analytics while keeping full control of their data and user
- Category
- Revenue Intelligence & Analytics
- Key capabilities
- Track 100% of trafficFull control of data privacyNo data samplingOpen source and secureUnlimited users and dataEasy and customizable interface
- Website
- matomo.com
- Listing type
- Directory profile
What Matomo does
Matomo Matomo is a web and app analytics tool designed for teams that need accurate and complete data. It fits in the analytics category, helping businesses track 100% of their traffic with confidence. What sets Matomo apart is its full control over data ownership and privacy, unlike other tools that provide estimates or rely on third-party data usage. It respects user privacy and keeps businesses compliant with GDPR and CCPA. Matomo shines in situations where privacy, accuracy, and control are critical, such as government, enterprise, and nonprofits. You start seeing meaningful insights almost immediately after adding the tracking code, with no data sampling or limits on websites and users. This ensures fast and reliable performance improvement based on complete data. Matomo integrates well within the marketing tech stack by feeding real-time data to optimize websites, campaigns, and cu
Core capabilities
- Track 100% of traffic
- Full control of data privacy
- No data sampling
- Open source and secure
- Unlimited users and data
- Easy and customizable interface
Pricing
| Model | Free |
|---|---|
| Observed pricing | Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies |
Pricing read from the vendor’s public pages and re-checked each quarter. Seat minimums and annual commitments are excluded unless stated.
Who it fits
Matomo is ideal for teams who want 100% accurate web and app analytics while keeping full control of their data and user
How we classify it
Listed under Revenue Intelligence & Analytics. Verdicts are written from public pricing, documentation and hands-on trials — not from vendor briefings.
Henryk Wexel runs Quota Engine. He spent a decade selling B2B software and building outbound systems — as a founder, as a seller at Silverfort and Cradlepoint, and as the person on the hook for pipeline numbers. He writes the reviews here because he has bought, deployed, argued about and cancelled most of the tools in this index. Based in Palma de Mallorca.