Measured specifications
- Pricing
- Free — Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies
- Best for
- Measured is recommended for enterprise brands that want to prove marketing’s impact and increase media efficiency using
- Category
- Revenue Intelligence & Analytics
- Key capabilities
- AI-powered marketing effectivenessCausal experiments plus media modelingIncrementality testing for impactCross-channel reporting hubMedia plan optimizerEnterprise grade security compliance
- Website
- measured.com
- Listing type
- Directory profile
What Measured does
Measured Measured is an AI-powered marketing effectiveness platform designed for enterprise brands. It helps prove marketing impact and optimize media spend by combining real-world experiments with media mix modeling. This tool stands out by turning complex marketing data into clear growth programs that drive results. Measured shines in measuring incrementality, optimizing media plans, and providing cross-channel reporting. Users see actionable insights quickly, often within weeks of implementation, enabling faster decision-making. It fits into the marketing tech stack as an analytics and measurement tool, complementing CRM and advertising platforms. However, Measured is not a CRM, email marketing tool, or a direct media buying platform. It's focused purely on measurement and media optimization.
Core capabilities
- AI-powered marketing effectiveness
- Causal experiments plus media modeling
- Incrementality testing for impact
- Cross-channel reporting hub
- Media plan optimizer
- Enterprise grade security compliance
Pricing
| Model | Free |
|---|---|
| Observed pricing | Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies |
Pricing read from the vendor’s public pages and re-checked each quarter. Seat minimums and annual commitments are excluded unless stated.
Who it fits
Measured is recommended for enterprise brands that want to prove marketing’s impact and increase media efficiency using
How we classify it
Listed under Revenue Intelligence & Analytics. Verdicts are written from public pricing, documentation and hands-on trials — not from vendor briefings.
Henryk Wexel runs Quota Engine. He spent a decade selling B2B software and building outbound systems — as a founder, as a seller at Silverfort and Cradlepoint, and as the person on the hook for pipeline numbers. He writes the reviews here because he has bought, deployed, argued about and cancelled most of the tools in this index. Based in Palma de Mallorca.