Propensity specifications
- Pricing
- Free — Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies
- Best for
- Propensity is recommended for B2B marketing, sales, and Rev Ops teams who want to run fast, efficient account-based mark
- Category
- Revenue Intelligence & Analytics
- Key capabilities
- Contact-level attributionContact-based advertisingWebsite de-anonymizationAI audience builderOmnichannel campaignsCRM integrations
- Website
- propensity.com
- Listing type
- Directory profile
What Propensity does
Propensity Propensity is an account-based marketing (ABM) platform designed to help B2B teams run targeted campaigns with contact-level accuracy. It stands out by delivering detailed visibility on who interacts with your brand, linking every interaction to real buyers and revenue. Users appreciate its ability to reduce wasted ad spend through precise targeting and its real-time tracking of buyer behavior. The tool shines when you need to launch omnichannel ABM campaigns that reach decision-makers, prioritize accounts based on fit and intent, and generate high-quality leads fast. Results appear quickly—often within days—not months—making it ideal for teams wanting fast, predictable revenue growth. Propensity excels at building audiences based on industry, role, behavior, and tech stack. Propensity integrates seamlessly with key CRM systems like Salesforce and HubSpot, syncing buyer signal
Core capabilities
- Contact-level attribution
- Contact-based advertising
- Website de-anonymization
- AI audience builder
- Omnichannel campaigns
- CRM integrations
Pricing
| Model | Free |
|---|---|
| Observed pricing | Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies |
Pricing read from the vendor’s public pages and re-checked each quarter. Seat minimums and annual commitments are excluded unless stated.
Who it fits
Propensity is recommended for B2B marketing, sales, and Rev Ops teams who want to run fast, efficient account-based mark
How we classify it
Listed under Revenue Intelligence & Analytics. Verdicts are written from public pricing, documentation and hands-on trials — not from vendor briefings.
Henryk Wexel runs Quota Engine. He spent a decade selling B2B software and building outbound systems — as a founder, as a seller at Silverfort and Cradlepoint, and as the person on the hook for pipeline numbers. He writes the reviews here because he has bought, deployed, argued about and cancelled most of the tools in this index. Based in Palma de Mallorca.