Viant Technology specifications
- Pricing
- Free — Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies
- Best for
- Viant is recommended for advertisers and agencies who want to run people-based, omnichannel campaigns across devices lik
- Category
- Programmatic AD Automation
- Key capabilities
- Omnichannel marketing executionConnected TV advertisingActivate first-party dataPeople-based targetingAI-powered programmatic buyingAdvanced campaign measurement
- Website
- viant-technology.com
- Listing type
- Directory profile
What Viant Technology does
Viant Technology Viant is a demand-side platform (DSP) designed for programmatic ad buying and omnichannel marketing. It helps marketers use AI to improve ad targeting and campaign performance across Connected TV, audio, mobile, and more. Viant stands out by focusing on people-based advertising without relying on third-party cookies, making first-party data actionable and results measurable. Viant shines in running and measuring CTV campaigns, engaging audiences across multiple channels, and activating household-level targeting. Users can see meaningful results quickly, as its tools are integrated and ready to deploy for immediate campaign optimization. The platform also supports advanced reporting to track KPIs like site visits and in-store sales. Viant fits well into a marketing tech stack as a programmatic buying engine paired with customer data platforms. It integrates seamlessly wit
Core capabilities
- Omnichannel marketing execution
- Connected TV advertising
- Activate first-party data
- People-based targeting
- AI-powered programmatic buying
- Advanced campaign measurement
Pricing
| Model | Free |
|---|---|
| Observed pricing | Managed Service Get a Demo Get Started All there is to know about the latest prospecting techniques. Subscribe Growth Agency Inboxes Grow your revenue Ressources Tech Stack Video Content Case Studies |
Pricing read from the vendor’s public pages and re-checked each quarter. Seat minimums and annual commitments are excluded unless stated.
Who it fits
Viant is recommended for advertisers and agencies who want to run people-based, omnichannel campaigns across devices lik
How we classify it
Listed under Programmatic AD Automation. Verdicts are written from public pricing, documentation and hands-on trials — not from vendor briefings.
Henryk Wexel runs Quota Engine. He spent a decade selling B2B software and building outbound systems — as a founder, as a seller at Silverfort and Cradlepoint, and as the person on the hook for pipeline numbers. He writes the reviews here because he has bought, deployed, argued about and cancelled most of the tools in this index. Based in Palma de Mallorca.